1. AEON Credit
Salaried & self-employed retail consumers; merchant network 1,000+ (Mumbai focus, expanding)
- APR:
- Upto 30%
- Rating:
- 8.0 / 5
- Lender:
- Datta Finance and Trading Private Limited
- Ticket:
- ₹10,000–₹500,000
Looking for a personal option that beats HDB OnTheGo on transparency, APR, or processing fees? Here are 5 regulated NBFC alternatives we currently rate higher.
Last reviewed: 2026-06-06
Salaried & self-employed retail consumers; merchant network 1,000+ (Mumbai focus, expanding)
Established NBFC. Cleanest documentation in the category, lowest harassment-complaint share.
Tata group NBFC with end-to-end digital personal loans at 11.5–23% APR.
Aditya Birla Group NBFC offering personal loans up to ₹50L at 12–28% APR.
HDB OnTheGo is operated by HDFC Bank Group, which holds its own RBI registration. That matters concretely: the Fair Practices Code, the Digital Lending Guidelines (2022) and the RBI Ombudsman scheme all apply to your loan, so you have a named regulator to escalate to if anything goes wrong.
On cost, HDB OnTheGo states a ceiling of 25% APR — within the normal band for unsecured digital lending in India, though the processing fee and its GST are what decide the real number on short tenures.
Across our checks we recorded 2 concerns and 4 points in its favour for HDB OnTheGo, listed in full below with what each one means for you as the borrower.